Hat-trick for Mintlaw firm as it reaches another national final

Rosie with Betchleypark Code Cracker.
Rosie with Betchleypark Code Cracker.

Silverburn Browbands, of Mintlaw has reached the national finals of the 2016 British Equestrian Trade Association (BETA) Business Awards for the third consecutive year.

The firm has been shortlisted for the SEIB Retailer of the Year Award (Mail Order/Internet Retailer category), which will be presented during a gala dinner in Birmingham this weekend.

Silverburn Browbands, which specialises in creating bespoke show browbands, bridlework, show canes and accessories, supplies many of the UK’s leading professional show riders and amateur riders, as well as supplying the intricate pieces to a number of shops and a rocking horse company who supply their goods to Harrods.

The company was founded in 2010 and is run by Rosie Stewart (32), a keen equine enthusiast herself and former interior designer.

“I am absolutely thrilled for my business to have reached the finals of such a prestigious award, particularly as the brand, the products and the service has been specifically acknowledged and nominated by customers,” said Rosie.

“In the best traditions of a specialist retailer, one always endeavours to offer a personal yet professional service – and it’s satisfying to know that all the efforts have been rewarded especially as this is the third consecutive year of Silverburn Browbands reaching the finals which is simply overwhelming for a small business.”

As part of the final judging, trade suppliers have been asked to add their votes to those of customers.

BETA is also conducting a series of mystery shops and incognito telephone calls to the shortlisted candidates.

“There were more than 3,500 nominations for the SEIB Retailer of the Year Award, so many congratulations go to Silverburn Browbands for reaching the finals,” said BETA executive director Claire Williams.

“BETA encourages the highest standards in equestrian retailing, enabling horse owners and riders to shop with confidence where they see the BETA sign.”

More than 150 tack shops and feed merchants across the UK are entitled to display the BETA logo.