Silverburn Browbands of Mintlaw has reached the national finals of the 2014 British Equestrian Trade Association (BETA) Business Awards.
The business will be in line to collect the SEIB Retailer of the Year Award (Mail Order/Internet retailer category) during the BETA Gala Dinner at the National Motorcycle Museum, Birmingham on Sunday, February 16.
Silverburn Browbands was founded in 2010 by Roslyn Stewart (30), and specialises in creating bespoke handmade show browbands and accessories mainly targeted at the showing discipline but covering all disciplines within the equestrian industry.
“I am absolutely delighted to have reached the finals of such a prestigious award, particularly as I was nominated by my customers,” said Roslyn.
“In the best traditions of a specialist retailer, I always endeavour to offer a personal yet professional service – and it’s satisfying to know that my efforts have been rewarded.”
As part of the final judging, Silverburn Browbands trade suppliers have been asked to add their votes to those of customers. BETA is also conducting a series of mystery shops and incognito telephone calls to the short-listed candidates.
“There were more than 2,500 nominations for the SEIB Retailer of the Year Award, so many congratulations go to Silverburn Browbands for reaching the finals,” said BETA executive director Claire Williams.
“BETA encourages the highest standards in equestrian retailing, enabling horse owners and riders to shop with confidence where they see the BETA sign.”
More than 250 tack shops and feed merchants across the UK are entitled to display the BETA logo, indicating their retail membership of the trade association and that they are properly run businesses offering reliable advice.
BETA also runs courses to train retailers in the fitting of riding hats and body protectors, and to enhance their equestrian product knowledge – information that is available to horse owners and riders who shop with them.