BUCHANHAVEN Hearts missed chances early on and against good teams like East End these are chances that must be taken.
That would have set the tone for the rest of the game, but alas it proved the difference which cost Hearts dearly on the day losing 4-1 to the New Advocates Park side.
East End’s goals were all gifted to them yet again with basic mistakes being heavily pushed week in, week out.
But Hearts get a welcome break from league duty next time out may see Hearts luck take a turn for the better.
Hearts should have taken the lead in two minutes when Lewis Brown sent through Ryan Duncan in on goal but he couldn’t beat Fraser from eight yards out.
But it was East End who went 1-0 up when a simple ball caught out the Hearts defence and Reid ran through to shoot passed Simpson. McLeod had a good chance to equalise but he couldn’t beat Fraser from close range either.
And the same thing happened again when another simple through ball caught the Hearts defence out and Fraser ran through to make it 2-0.
Reid then hit the bar with a cracking shot then Hearts again missed a good chance with this time Ballard shooting just wide. Hearts did pull one back on the stroke of half-time when a Ritchie corner was headed passed his own keeper by Johnston, 2-1 giving Hearts it all to play for at the break.
Hearts started well and won a free kick just outside the box when Hart was pulled down. Ballard took the kick and rattled the East End crossbar, but Hearts were denied the equaliser by the slimmest of margins.
They then shot themselves in the foot when Ritchie should have cleared the ball and it fell to Reid who beat Ritchie and his shot was deflected passed Simpson to put East End 3-1 up.
Hearts subbed McKenna and Donaldson on for Ritchie and Duncan, McKenna tried a shot but didn’t trouble Fraser. East End then finished off the game when Simpson fumbled a weak shot from McKay and the ball ended up in the net to make it 4-1 and game over.
East End saw the game out as Hearts barely threatened to create anything late on.
Next game is a local derby away to Fraserburgh United in the quarter final of the Morrison Cup, with the kick off at 2.15pm.
Hearts: Simpson-GK, Masson, Brown, Keith, Clark, Abolehassam, Ritchie, Hart, Ballard, Duncan & McLeod Subs: Cunningham, Donaldson, McKenna & McLean