Cans for Youth Teams

Share this article

Peterhead fans and members of the local community are being urged to once again get behind their local club to help score a share of cash for their local youth teams.

Now in its second season, Cans for Youth Teams is a club investment initiative from IRN-BRU and the Scottish Football League (SFL) which awards each of the 30 teams in the SFL a share of a £70,000 prize fund.

The more IRN-BRU cans collected by Blue Toon supporters, the larger the share their club receives. With £10,000 available for the top club from each division, competition will be stronger than ever.

Cans for Youth Teams collection bins will be placed at Balmoor Stadium and participating local stores and key venues in the community, allowing members of the public out shopping or fans attending a game to drop in their empty cans of IRN-BRU before the cut-off date of Saturda, May 4.

The IRN-BRU bus will also be stopping off at Balmoor for the home match against Elgin City this Saturday (March 9) to further encourage fans to get collecting.

Last year’s Cans for Youth Teams’ division winners have each already reaped their benefits of the £10,000 prize money. Hamilton Academicals, Cowdenbeath and Alloa have been able to invest in Youth Development staff, extra scouts and training kits for their youth teams.

Martin Steele, Senior Brand Manager for IRN-BRU, said: “IRN-BRU believes that the continued success of Scottish football lies in developing the players of tomorrow. That’s why we are committed to continuing our Cans for Youth Teams initiative in 2013 and investing another £70,000 in Scotland’s national sport.

“Last season’s response to the campaign was phenomenal and we’re again calling on all fans and communities across the country to support their club and put their empty IRN-BRU cans to good use.”

Supporters can follow their team’s progress this year through the Cans for Youth Teams League Table which will be issued to press and available online at