Stagecoach North Scotland has launched a competition inviting members of the public to design a new version of the iconic Bluebird which features on the livery of all their coaches.
The remit is to design a Bluebird which will incorporate the heritage of the early Bluebird and the affection in which it was held by generations of bus passengers while enhancing the Stagecoach brand with a symbol which will represent the company for the next two decades and beyond.
The competition is open to all ages and to professional and amateur designers and in addition to the status of having a design which will be prominently displayed and widely seen throughout the North and North-east of Scotland, the winner will receive a cash prize of £1,000.
The Bluebird emblem has been part of coaching history for more than 80 years, making its first appearance in 1934 as part of the cream and blue livery introduced by the former Alexander’s buses.
It has survived several changes in livery and ownership since but the Bluebird has remained relatively unchanged.
Steve Walker, managing director of Stagecoach North Scotland said: “A lot of people still talk about travelling on the Bluebird bus so we hope this competition will come up with a new design which will also catch the imagination of our passengers.”
The rebranding programme of the new buses will take place in early 2015.
Details on how to enter are available by contacting Claire Burt, Marketing Manager, Stagecoach North Scotland at firstname.lastname@example.org or on 01224 597561.