North East MSP Christian Allard joined the fight against breast cancer by taking part in Breast Cancer Now’s flagship fundraiser, Wear it Pink.
On Friday, October 23, people across the country came together to wear it pink in support of breast cancer research.
Donations raised by this year’s fashion inspired event will go to Breast Cancer Now to fund lifesaving breast cancer research.
Every year in Scotland more than 4,600 women are diagnosed with breast cancer and around 1,000 women die from this disease each year.
Backing Breast Cancer Now’s fundraising efforts support world-class breast cancer research that saves and improves lives, giving people quicker diagnoses and more effective treatments.
Dressed in a pink hard hat and a pink hi-vis jacket, SNP MSP Christian Allard said:“I am delighted to wear it pink for Breast Cancer Now and while I might not look good, I’ll certainly try and do good.
“Wearing pink is a fun way to tackle a serious problem.
“More than 4,600 cases of breast cancer are diagnosed each year in Scotland, so it is vital that we do our bit to beat the disease.
Breast Cancer Now is the UK’s largest breast cancer charity working in Scotland.
Its ambition is that by 2050 everyone who develops breast cancer will live. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by the disease to fund research, share knowledge and find answers.