Corporate Social Responsibility plays a huge role in the business world, allowing companies to invest in communities and back local initiatives.
New Deer organics company, Keenan Recycling, is committed to helping the local community, and has been sponsoring Auchterless motocross champion, John Kirk, for four years as part of its CSR regime.
The specialist recycling company, which transforms food and garden waste into compost, backs a number of local school initiatives as well as sponsoring John.
Offshore trainee production operator, John (21), has been competing in the sport for 15 years, and Keenan’s sponsorship has provided a new bike set-up for the motocross enthusiast, which includes everything from suspension to new bumpers and exterior work.
Not only does Keenan’s backing support John financially, but it also encourages him to push himself in competitions andtraining to secure high placing.
Taking part in championships and events all over Scotland also allows John to use his sponsorship to its full potential.
John said: “I have a great relationship with Keenan’s and they are always really supportive, which makes me want to work even harder and place as high as possible to make them feel proud to sponsor me.
“There’s nothing better than knowing your hard efforts aren’t going unnoticed.”
Sponsoring John as part of its CSR allows the firm to show its support for people in the community - especially someone who is as determined and focused as John.
Keenan Recycling, technical director, Gregor Keenan, said: “John pushes himself really hard to do well in competitions, and his enthusiasm is extremely impressive.
“We have continued to support him as his dedication and commitment to train for competitions, even when he is working offshore, is apparent.
“We wish him the best of luck in this year’s competition.”