IN a dramatic new TV campaign, former Formula 1 racing driver, David Coulthard, is urging drivers in Scotland to adjust their speed and help reduce the number of deaths on country roads each year.
With country roads accounting for around 70% of fatalities on Scotland’s roads, the Scottish Government and Road Safety Scotland - part of Transport Scotland - have joined forces with the 13 times Grand Prix title winner to make drivers aware that you don’t have to be breaking the speed limit to be driving too fast for the conditions.
In a television and cinema advert that will be broadcast across Scotland this month, Coulthard demonstrates through a reconstruction, that even the best drivers in the world adjust their speed on country roads.
Many of the drivers killed or seriously injured each year on country roads were caught out by the unpredictable nature of country roads because they were driving too fast.
Last year alone, over 1,000 fatal or serious accidents occurred on country roads and three out of four of those deaths are men.
David Coulthard said: “My advice to older and younger drivers alike is to drive at an appropriate speed for the conditions and be aware of the limitations of the vehicle you are driving in. There is more to driving than just paying attention to the speed limit, you have to drive appropriately for the conditions and drive at a speed which doesn’t hinder your decision-making abilities.
“The main goal of this campaign is to ultimately reduce fatalities on country roads. Sadly too many people are killed in road accidents that could be avoided. I hope this campaign will reduce the eventuality of accidents on country roads and make sure it is something that doesn’t happen as frequently as it unfortunately does today.”
Transport Minister Keith Brown added: “In Scotland we currently have the lowest road casualty figures since records began. Fatalities are down by 11 per cent from 2010, and while even one death on our roads is one too many, there are encouraging signs of progress.
“This success is due to many influences, not least the commitment and dedication of the road safety community in Scotland and the responsible behaviour of the vast majority of road users.
“However it’s clear that we are still seeing too many fatalities and serious injuries that are avoidable.”