Banffshire & Buchan Coast MSP Stewart Stevenson has given his backing to Scottish Tourism Week.
Scottish Tourism Week, which runs from 4 March to 13 March, is a focused week of activity aimed to increase awareness of the vital contribution Scottish tourism makes to the Scottish economy.
It brings together the private, public and elected sector with a shared positive agenda, to remove barriers and create opportunities together to meet the economic battles that lie ahead.
In 2010, 14.7 million tourists visited Scotland injecting £4.1 billion into the economy.
Tourism is a pillar of the economy in the North-east, aiding employment in the area. Local attractions such as the Whisky Trail and the Castle Trail play a crucial role in bringing tourism and their attendant economic benefits to Banffshire and Aberdeenshire
Commenting, Mr Stevenson said: “I believe in the cause of Scottish Tourism Week, which is devoted to raising awareness of the critical role tourism plays in the Scottish economy.
“The tourism industry and events such as the Cornhill Highland Games and Peterhead Scottish Week provide a substantial boost to the North-east’s economy.
“As Scotland’s profile develops, so does the interest from abroad in visiting our shores, and it is important that we do all we can to encourage this trend.”