Major increase in Murdoch Allan sales at Asda

Alex Salmond MSP for Aberdeenshire East has welcomed a 63% increase in sales for Murdoch Allan as part of its Asda partnership.

The local family run bakery participated in the Asda Supplier Development Academy last year and has seen sales soar as a result.

The Development Academy is part of an initiative brought forward by Scotland Food and Drink – funded by the Scottish Government.

Suppliers participating in the programme saw an average sales uplift of 41.3%, with a £12.1 million boost to sales.

The Hatton bakery has seen its products sold across Scotland. The famous north east delicacy – the buttery – has been taken nationwide through the partnership with the supermarket.

Commenting, Alex Salmond stated: “Murdoch Allan is a fine family business presenting the best of the north east right across Scotland. I am pleased that Asda have been able to provide the national stage to showcase the top quality produce this local institution has to offer.

“These sale results wouldn’t be possible without great products, and Murdoch Allan deserve the plaudits on that front. A 63% increase in sales speaks for itself and the calibre of fine pieces they make.”

“It is great to see supermarkets working with local producers and suppliers to promote the best of Scottish food and drink in cooperation, not just competition. This is precisely the kind of result we want to see from the initiatives run by Scotland Food and Drink.

“I am particularly delighted that the iconic buttery is now available outside of the north east, and look forward to the day that it gets the world recognition for which all good Aberdeenshire folk know it.”