The auction business, part of the farmer-owned ANM Group co-operative, has already been a pioneer of agricultural on-line trading through its own eBid system, which has been a feature of ANM’s Single Farm Payment Entitlement auctions and commercial sales.
However, it is now taking that a step further by introducing i-bidder.com, an on-line auction system with a proven track record in commercial and industrial internet sales.
Developed by London-based ATG Media, these will be the first livestock auctions carried out using the i-bidder.com system. Both the bull sale and the exhibition cattle auctions at the Spring Show will use the new system, which has already been successfully trialled by another ANM Group company, Thainstone Specialist Auctions.
The i-bidder.com system will provide real-time coverage of the auctions. You can register as a bidder to purchase an animal while watching the actual sale on-line or just be a guest viewer, which allows you to view the live auction, hear the auctioneer and see the price.
Other livestock auction firms in Scotland do provide web-cam coverage of sales, but without the ability to bid for animals.
Pat Machray OBE, the chief executive of ANM Group said: “One of my main priorities is to improve the service we give to our customers and i-bidder.com does that. It is also an excellent example of our staff working together across the Group to produce an innovative way of adding something extra to our auction sales.”
John Gregor, the general manager of Aberdeen & Northern Marts, said i-bidder.com would open up a new range of customers for the business and explained: “It is a major step forward in the on-line service that we already provide. We had a look at various systems but i-bidder.com was by far the one that fitted our needs best.
“The picture and sound quality are excellent and will allow the viewer to feel they are actually at the ringside. It is very simple to use and will allow buyers from anywhere in the world to take part in our major sales.”
TSA recently tried out i-bidder.com at a recent Thainstone Saturday machinery sale with bidders from as far away as South Africa registering and taking part. TSA will be using it in future sales.