North-east legal duo aim to put the focus on private clients

Two well-known legal names in the north-east have joined forces to launch a new law practice – and say they are already seeing interest from locals in their new offering.

Friday, 16th April 2021, 7:00 am
Joni Esson and Rob Aberdein will launch their new legal firm, Esson & Aberdein, later this month.

Esson & Aberdein is led by Joni Esson, a former pupil at Mintlaw Academy, and Rob Aberdein, who has gone on to become one of Scotland’s most prominent businessmen since leaving Aberdein Considine.

They say there is a significant gap in the market for a new firm committed to bringing technology and innovation to the industry, and insist services must be less transactional and focused on building long-term, meaningful relationships with clients.

Joni, a mum-of-one who grew up in Aberdeenshire and has lived Aberdeen for many years, said: “Everybody needs a lawyer at some point in their lives. Usually that involves a milestone like taking your first step on the property ladder, moving as families grow to planning ahead to ensure your loved ones are looked after in the event of your death. Nobody should have to accept second best in situations like those.

“Many larger firms have corporate and commercial clients as their main focus – which means ordinary people can be pretty far down the priority list.

“It is time private clients were put back at the front of our thoughts, so that is exactly what Esson & Aberdein will be doing. We’ll be totally focused on the city and Aberdeenshire, which is also something that is important to people in the north-east.”

The firm will formally launch on Monday, April 26, and will open offices in the city’s West End.

Joni, who spent a decade building up the property credentials of Stronachs, added: “At first it will mainly be property-related work we are doing, but we have big plans to offer a full suite of client services.”

Fellow lawyer Rob launched new Scottish professional services umbrella company, Moray Group, late last year, focused on using the latest technology to improve the experience of clients across property, law and finance. Esson & Aberdein will now be part of its stable of firms.

Rob said: “We’re bringing a fresh, albeit highly recognisable, brand, and a real focus and commitment to normal everyday people in Aberdeen and the north-east.”