A marketing campaign to inspire people to visit Aberdeenshire has been being launched by VisitScotland, in partnership with Aberdeenshire Council and local Destination Management Organisations.
Featuring dramatic history, a world-class coastline and glorious golf, the tourism organisation’s campaign is now live and also includes a direct mail campaign targeting 37,000 contacts in the UK interested in visiting Aberdeenshire.
The campaign, which runs until the end of March and forms part of VisitScotland’s Brilliant Moments campaign, will encourage visits during the spring and summer of 2015 and will include a mix of communication channels and digital activity, including Facebook posts, e-mails and online banners.
Aberdeenshire has long been a popular destination for visitors and the region boasts a multitude of attractions, including the Museum of Scottish Lighthouses in Fraserburgh, Trump International Golf Links at Balmedie, RSPB Scotland reserve at Troup Head, near Pennan; and Scotland’s ‘dolphin coast’ in Banffshire, where dolphins, whales and seals are regularly spotted.
Following Aberdeenshire’s Coastal or Castle Trails are also a ’must’ for visitors to the area, as is golfing and experiencing the wide variety of fresh food on offer across the region – from a traditional fish supper in Stonehaven to delicious homemade ice-cream in Portsoy.
In Scotland’s Year of Food and Drink 2015, Aberdeenshire is the perfect place to sample fresh, local fayre at a variety of locations.
Chairman of Aberdeenshire Council’s Infrastructure Services Committee, Peter Argyle, said: “Spring and summer are wonderful times of year in our area, packed with community events and things to do, and I hope we can tempt residents of other parts of the UK to come and see for themselves, if they haven’t done so already.”