Toon supermarket ‘steps-up’ charity fundraising

Staff at Asda Peterhead dress in pink for Tickled Pink
Staff at Asda Peterhead dress in pink for Tickled Pink

Store colleagues at Asda Peterhead are stepping-up their efforts – literally – in order to raise money for the Tickled Pink charity campaign, supporting people facing breast cancer.

Taking part in a ‘step challenge’ initiative, colleagues at the store have been given pedometers that count the number of steps you do in day in order to raise wider awareness of the importance of a healthy and active lifestyle, as they raise money with a sponsored two-week step-a-thon.

The store will also be hosting fundraising activities for customers to take part in – including tombola, games and children’s colouring activities.

Keely Long, community champion at Asda Peterhead, said: “As the phenomenal amount raised over the last 21 years proves, every penny contributes to making a massive difference to everyone affected by breast cancer.

“Over the next few weeks we’ve got activities for customers to get involved with – and colleagues in different departments are also having a bit of fun, competing to see who can walk the most steps in store.

“The aim is simply to raise lots more money for this very worthy cause that helps to make real difference.”

Asda stores across the region have helped to raise hundreds of thousands of pounds for the Tickled Pink charity campaign in recent years – with thanks to hardworking Asda colleagues and support from generous customers.

Launched in 1996, Asda’s Tickled Pink campaign has raised over £52 million in support of Breast Cancer Care and Breast Cancer Now.

The fund raising efforts over the last 21 years have helped to deliver life-changing support and lifesaving research, funding tissue banks and progress towards earlier diagnosis, improved treatments and a greater chance of survival for those diagnosed with breast cancer.