National accolade for cycle demonstration town plan

Aberdeenshire Council’s efforts to develop Peterhead as a cycle demonstration town have been recognised at a national level.

The project has been shortlisted for the National Transport Awards due to be held in London in October.

It follows the success of the project in beating stiff competition to win the ‘Achievements in Cycling Award’ at last month’s Scottish Transport Awards.

Infrastructure Services Committee chairman, Peter Argyle, said: “The success of the project is down to the unique approach of developing a high standard of infrastructure, supported by a campaign of behaviour change which has required partnership working inside the council and externally among local community groups.

“While it’s been important to plan the strategic investment in the cycle network,backed with a strong ‘masterplan’, it’s been equally important to invest time in developing initiatives designed to encourage new cyclists onto the network.

“Good examples of this are the already popular Aden Bike Challenge, ‘Walk it Bike it Try It’ maps and various events. These initiatives have all been supported by a sustained and strong marketing campaign, while forging links with schools.”

The project has focused the efforts of a number of teams within the council and has attracted a high proportion of external funding to help deliver just under £1million of projects and some 19km of cycle routes and paths.