Fall under Scotland’s spell this autumn

BALMORAL CASTLE AND THE RIVER DEE LOOKING WEST ALONG THE DEE VALLEY TOWARDS BRAEMAR AND THE GRAMPIAN MOUNTAINS FROM ABOVE CRATHIE.'PIC: P.TOMKINS/VisitScotland/SCOTTISH VIEWPOINT'Tel: +44 (0) 131 622 7174  'Fax: +44 (0) 131 622 7175'E-Mail : info@scottishviewpoint.com'This photograph can not be used without prior permission from Scottish Viewpoint.
BALMORAL CASTLE AND THE RIVER DEE LOOKING WEST ALONG THE DEE VALLEY TOWARDS BRAEMAR AND THE GRAMPIAN MOUNTAINS FROM ABOVE CRATHIE.'PIC: P.TOMKINS/VisitScotland/SCOTTISH VIEWPOINT'Tel: +44 (0) 131 622 7174 'Fax: +44 (0) 131 622 7175'E-Mail : info@scottishviewpoint.com'This photograph can not be used without prior permission from Scottish Viewpoint.

The Ship Inn in Stonehaven, Crathes and Drum Castles and Fettercairn Distillery are all featured within a prize draw, as part of a drive to encourage visitors to come and explore Aberdeenshire in the autumn.

A visit to each attraction has been offered as a prize in direct mail activity targeting around 36,000 contacts in the UK, who have indicated an interest in visiting Aberdeenshire.

It is part of a regional campaign which sees VisitScotland, in partnership with Aberdeenshire Council, using a combination of print advertising, direct mail plus digital and social media activity to showcase a range of ‘Brilliant Moments’.

From wildlife watching on the Aberdeenshire coast, to exploring one of the region’s 300 castles or sampling the best of Scotland’s natural larder including Aberdeen Angus beef or freshly caught seafood.

The activity is part of VisitScotland’s £5.3million Brilliant Moments campaign and will run until mid-October.

The initiative has the potential to be seen over 2.6 million times.

Last year around 1.4m trips were made to Aberdeenshire by visitors from throughout the UK.

With the Commonwealth Games, Year of Homecoming and the upcoming Ryder Cup, it is hoped the area will draw even more visitors during 2014.

Commenting on the latest initiative Philip Smith, VisitScotland Regional Director said: “This year has provided a fantastic opportunity to promote tourism in Scotland. Aberdeenshire is just one of the regions that has benefited from this unique year with businesses and attractions welcoming people from across the globe.

“However, we need to keep that momentum going and show visitors, and potential visitors, that the area is a treasure trove of ‘Brilliant Moments’ regardless of the season,” he added.